Link Building

What are Inbound Links
Inbound links are links from another website. They help drive search engine rankings. Generally speaking, Google views them as a ‘vote’ for the site that the links point to. As such, a vital part of SEO is increasing the number of inbound links to a site to help boost it’s natural rankings in the search engines.

There are many ways to generate inbound links. Some are considered risky while others are bona fide links from other sites because someone genuinely believed that the site’s content is valuable to readers. That’s the best link of all - and the link with the most staying power.

Thunder specializes in generating the highest quality inbound links through a mix of content creation, social networking and tagging campaigns, and outbound link-building campaigns. Our link building philosophy reflects our belief that quality content attracts quality users and, thus, quality links. Again, content (be it verbal, video, mobile or image) is the foundation of any solid SEO and link building strategy.

What are Internal Links?
Internal links are links within a website. While inbound links are the best ‘vote’ a site can get, internal links can be leveraged to ‘vote’ for your own site - specifically in regard to targeted keywords and phrases. Internal linking is an often over-looked component of site design and SEO. In short, internal links (to relevant content pages) for specific search terms and phrases can help boost a site’s search engine ranking for those terms. What’s more, as a site owner, you have complete control over these links. Use them!

Thunder creates strategic internal link building strategies based on the keyword map for that particular client and their industry. By utilizing the search keyword map, we can increase site rankings for terms people use to find the site’s product or service - not just the company’s name - thereby increasing the company’s new market reach. This is powerful for attracting new customers via search engines.

Click here to contact us online or call us at (800) 819-6895 to learn more about what we can do to help you through quality and strategic link building. We offer clients a comprehensive overview of their current linking status and action-steps to make the appropriate changes to their inbound and internal linking strategy, as well as full implementation services.