Keyword Strategy

Why Do Keywords Matter?
Search engines are, at the present time, almost 100% word based. What this means is that no matter what someone is searching for (be it a website, blog, video, image, etc.), the searcher is using words. So from a SEO (or marketing) perspective, words become the tool for attracting and targeting potential customers. In short, it’s all about the keywords.

Can SEO Be Targeted?
Yes, SEO can be very targeted, starting with the keywords that a site and its SEO strategy utilize. By knowing the terms that people search for when looking for a particular product or service, an online business can target specific customers. This is in contrast to a general keyword approach that casts a wide net and catches all searchers. Such an approach can be costly and wasteful in regard to SEO and a company’s sales process. Truly effective SEO begins with a strategic overview of an online company’s market and industry via the keywords that its target customers use. This is called a “Keyword Strategy” or “Keyword Map”.

What Is A Keyword Map?
The Keyword Map is basically a chart of the primary (or core) search terms for a particular industry or market, and the complementary (or modifier) terms. These core and modifier terms are based on historical search databases of what people actually search for when looking for a specific product or service. In addition, the Keyword Map includes competitive searches and an indication of which search terms and phrases are the most strategic options for optimization - in other words, which terms have the best chance of ranking highly in the short term.

Does An SEO Strategy Have to Use a Keyword Map?
The short answer is “no”. But at Thunder we start every SEO strategy with a Keyword Map because it is the best way to know what a particular target market is searching for, and how well our client is reaching their potential customers.

Thunder specializes in creating effective keyword strategies based on market searches as well as a website’s historical search results. Utilizing our comprehensive approach, our clients typically see increased sales and market share among new customers - a powerful result.

Click here to contact us online or call us at (800) 819-6895 to learn more about what we can do to help you by developing an effective keyword and SEO strategy. We offer clients a comprehensive overview of their current search engine rankings and action-steps to make the appropriate changes to their SEO strategy, as well as full implementation services.