Content Creation

Why does content matter to SEO?
Because search engines are indexing sites by words, it’s important to have content that uses the terms that target consumers are searching for. In essence, this is what is meant by “optimizing a site” for specific keywords and phrases.

While the concept of using specific terms is straightforward, the nuance comes in creating quality content that speaks to the user first and foremost, and supports search engine algorithms only secondarily. Otherwise, content that is optimized for a search engine may not be effective in relaying a company’s product or service to a potential customer — basically defeating the purpose of the online business and website altogether.

In addition, there are many “tricks” to stuffing a website with hidden or overused keywords in the hopes of getting high search engine rankings. Google and its fellow search engines long ago figured out these “black hat” SEO tactics and actually drop such sites from their directories. Google also looks for duplicate content among sites so that any site which appears to have the same content as another site runs the risk of being dropped from Google’s directory.

What about video and images?
Content is not only verbal. Now websites can include a wide range of media including video, images, sound, etc. With Google’s Universal Search parameters, these forms of non-verbal content can have a powerful impact on a website’s search engine rankings.

Thunder specializes in creating compelling, industry-specific and intelligently optimized verbal content for websites, as well as optimizing a website using various non-verbal media. We work with clients on the development and implementation of new site content, and also utilize social networking and tagging sites, as well as media-specific directories to help boost inbound links, traffic and search engine rankings.

Click here to contact us online or call us at (800) 819-6895 to learn more about what we can do to help you through quality and strategic content creation. We offer clients a comprehensive overview of their current contents’ SEO effectiveness, provide strategic recommendations for new content development, and also offer full implementation services.