Is Traffic from Organic Search better than PPC Traffic?
Although not new news, I still encounter folks who question if traffic from organic search or ppc is more valuable. In general, I find that people believe that traffic from organic search results is higher quality than traffic from ppc. In fact I’ve even heard folks says things like "studies show people trust organic search results 70% more than ppc ads". I have yet to read any empirical studies that prove this, but overall I wouldn’t find it surprising if close to true. Read more
Yes! Google does think your tags and diggs matter!
We all know that Google ranks inbound links as a powerful "vote" for a website. We also accept, generally speaking, that the more quality inbound links a site has, then the higher its page rank, keyword rankings and resulting traffic. With the rise of social media, we are also learning that Google values the diggs, tags or votes a site receives on social media sites. Aside from just the inbound links, traffic spikes and "netizen" awareness that social media sites can generate, they also have a direct impact on Google rankings. Read more
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