Is Traffic from Organic Search better than PPC Traffic?
Although not new news, I still encounter folks who question if traffic from organic search or ppc is more valuable. In general, I find that people believe that traffic from organic search results is higher quality than traffic from ppc. In fact I’ve even heard folks says things like "studies show people trust organic search results 70% more than ppc ads". I have yet to read any empirical studies that prove this, but overall I wouldn’t find it surprising if close to true. Read more
Yes! Google does think your tags and diggs matter!
We all know that Google ranks inbound links as a powerful "vote" for a website. We also accept, generally speaking, that the more quality inbound links a site has, then the higher its page rank, keyword rankings and resulting traffic. With the rise of social media, we are also learning that Google values the diggs, tags or votes a site receives on social media sites. Aside from just the inbound links, traffic spikes and "netizen" awareness that social media sites can generate, they also have a direct impact on Google rankings. Read more
Nofollow tags, Google Local Search and Geo Sitemaps - eVisibility Rocks!
220 of San Diego’s (and from around the county) finest marketing specialists, ppc’ers, seo’ers, trackers, you name, it gathered today downtown at the Omni for an info- and networking packed day. It was my first Interactive Marketing Day event and there was some very helpful information provided by the various presenters. Following are some top line findings.
Advanced SEO Techniques - eVisibility
Once again, the dynamic due of Miguel Salcido (aka ‘searchjunkie ‘ on twitter) and Steven Peron (aka ‘imnotadoctor ‘ on twitter) impressed with empirical studies that demonstrated some key findings in regard to the use of nofollow tags, Google local search and Google geo sitemaps. Miguel and Steven promised to post their findings on the eVisibility blog, following are some highlights:
Optimizing Keywords to Target Customers
As most of my colleagues know, I’m a lover of tracking - especially when it comes to SEO. Yes, we track changes in search engine (SE) rankings, inbound links, etc. but we also like to track referring search engine traffic and how a site is found. Why? Because this tells us if we’re increasing the number of searchers who visit a site for the first time - vs. visitors who already know the site (typically repeat customers).
To do this means going to the log files, looking at the keyword search results for how people find a site, and then looking at the terms themselves to determine how many people found the site from searches that include the site’s name (or brand name) and how many found it using industry terms (those that describe the product or service).
Good SEO will result in the number of visitors from industry-related searches growing larger and larger. Read more
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