Drive New Leads Using SEO
Although familiar by now, Enquino’s 2007 search engine user survey claims that the top 4 organic listings on a search engine results page (SERP) capture 54.9% of clicks for a search term, while the number one organic result captures 26.4%. In contrast, the top pay-per-click ad captures 8.7% of clicks while the number two ad captures only 3.4%.
Those are impressive numbers indeed, and further confirmation of why organic search engine results matter. But a frequent misgiving of search engine optimization (SEO) and SERP’s is that it’s hard to target customers - that SEO casts a wide net capturing all searchers including general prospects (who are a waste of SEO efforts and a potential drain to a company’s sales process).
However, SEO CAN be implemented to attract more targeted and qualified prospects. Read more
Subscribe in a reader