30% Increase in Online Marketing Budgets in 2009 & Beyond
Following is a report on new studies from eMarketer shows traditional agencies say online marketing budgets will increase 30% in 2009 and beyond. In addition, a report from SVM E-Business Solutions show that 48 percent of industrial marketers say they will increase their online marketing budgets in 2009.
Online marketing taking the place of traditional
Thursday, 30 Apr 2009 17:17
Numerous studies and forecasts have shown that online marketing will continue to increase through 2009 and beyond, but a new report finds that a significant amount of companies plan to increase their online budgets by 30 percent or more.
A study from the Society of Digital Agencies finds more than 87 percent of traditional ad agencies and 73 percent of digital ad and marketing agencies said they plan to shift marketing budgets from traditional to online outlets, according to eMarketer. Read more
Online Marketing Summit: My Journey to the SEOuterspace!
Hello! I’m Monique, the latest addition to Thunder Internet Marketing. The last few months at Thunder have been FLYING by at rapid speeds. We have been very busy, SEO-ing up a storm, and the results have been great. We’ve been experimenting with new strategies and learning something new every day. It has definitely been rewarding to see our clients succeed and we are continuing to research, sift through, and discover what works best for each individual business.
I had the awesome opportunity to attend the Online Marketing Summit (OMS) held February 4-7, 2009 in beautiful downtown San Diego, and to say I learned a lot would be an understatement. This wasn’t a traditional business conference, with thousands of booths and sales people trying to lure you in. In fact, it was quite the opposite. It was a series of educational presentations from amazing industry professionals from companies like SEOmoz, BusinessOnLine, Cisco Systems, and iPerceptions just to name a few.
Read more
Local Search Tip - Rank on Page 1 of Google & Yahoo Using Directory Listings
‘Local search’ directory listings are a powerful tool for getting a company site on page 1 of Google or Yahoo! When these listings show in search engine rankings for a particular business, they are frequently referred to as ‘citations’.
To see an example, consider the following:
Search Google (in san diego) for ‘laptop repair san diego’. ‘LaptopsPlusWest.com’ doesn’t show in the top 10 for organic listings (below the map results). However, Laptops Plus’s MerchantCircle directory listing ranks #9. Read more
ARCSI ‘Local Search’ Presentation for Cleaning Companies
First of all - A BIG ‘Thank You’ to ARCSI for a super conference and the opportunity to present!
Second - A BIG ‘Thank You’ to all the participants who attended Thunder’s ‘Local Search’ presentation!
Last Wednesday (September 10, 2008), I had a great time presenting to a dynamic group of cleaning company owners and executives from around the country at ARCSI national conference in Las Vegas. Below is the link to the ‘local search’ presentation which covered key points including (i) what is local search, (ii) why it matters to regional companies, (iii) step-by-step guide to ranking on the search engine ‘map results’ and (iv) ongoing tactics. Before me was the dynamic duo of Alison Ganz and Cheryl Freiburg of Hawkeye Search Marketing. You can view their pay-per-click presentation online. Please free to leave any comments or contact me directly with questions. Thanks again for a great afternoon! Best regards, Max
Google ’10 Pack Map’ Got You Down? or: How I Learned to Stop Worrying and Love Local Search
Google continues to force more and more search categories to local search results. I realize ‘forcing’ may seem a bit strong, but Google’s recent addition of the ‘Looking for local results’ prompt has the net effect of pushing geographic searches to the top of the results page vis a vis the ‘10 Pack Map’ and A thru J listings. While this is groundbreaking for local companies trying to get to the top of Page 1 on Google, it poses an interesting challenge for companies that rely on national search results. Read more
Is Traffic from Organic Search better than PPC Traffic?
Although not new news, I still encounter folks who question if traffic from organic search or ppc is more valuable. In general, I find that people believe that traffic from organic search results is higher quality than traffic from ppc. In fact I’ve even heard folks says things like "studies show people trust organic search results 70% more than ppc ads". I have yet to read any empirical studies that prove this, but overall I wouldn’t find it surprising if close to true. Read more
Yes! Google does think your tags and diggs matter!
We all know that Google ranks inbound links as a powerful "vote" for a website. We also accept, generally speaking, that the more quality inbound links a site has, then the higher its page rank, keyword rankings and resulting traffic. With the rise of social media, we are also learning that Google values the diggs, tags or votes a site receives on social media sites. Aside from just the inbound links, traffic spikes and "netizen" awareness that social media sites can generate, they also have a direct impact on Google rankings. Read more
Nofollow tags, Google Local Search and Geo Sitemaps - eVisibility Rocks!
220 of San Diego’s (and from around the county) finest marketing specialists, ppc’ers, seo’ers, trackers, you name, it gathered today downtown at the Omni for an info- and networking packed day. It was my first Interactive Marketing Day event and there was some very helpful information provided by the various presenters. Following are some top line findings.
Advanced SEO Techniques - eVisibility
Once again, the dynamic due of Miguel Salcido (aka ‘searchjunkie ‘ on twitter) and Steven Peron (aka ‘imnotadoctor ‘ on twitter) impressed with empirical studies that demonstrated some key findings in regard to the use of nofollow tags, Google local search and Google geo sitemaps. Miguel and Steven promised to post their findings on the eVisibility blog, following are some highlights:
Optimizing Keywords to Target Customers
As most of my colleagues know, I’m a lover of tracking - especially when it comes to SEO. Yes, we track changes in search engine (SE) rankings, inbound links, etc. but we also like to track referring search engine traffic and how a site is found. Why? Because this tells us if we’re increasing the number of searchers who visit a site for the first time - vs. visitors who already know the site (typically repeat customers).
To do this means going to the log files, looking at the keyword search results for how people find a site, and then looking at the terms themselves to determine how many people found the site from searches that include the site’s name (or brand name) and how many found it using industry terms (those that describe the product or service).
Good SEO will result in the number of visitors from industry-related searches growing larger and larger. Read more
Drive New Leads Using SEO
Although familiar by now, Enquino’s 2007 search engine user survey claims that the top 4 organic listings on a search engine results page (SERP) capture 54.9% of clicks for a search term, while the number one organic result captures 26.4%. In contrast, the top pay-per-click ad captures 8.7% of clicks while the number two ad captures only 3.4%.
Those are impressive numbers indeed, and further confirmation of why organic search engine results matter. But a frequent misgiving of search engine optimization (SEO) and SERP’s is that it’s hard to target customers - that SEO casts a wide net capturing all searchers including general prospects (who are a waste of SEO efforts and a potential drain to a company’s sales process).
However, SEO CAN be implemented to attract more targeted and qualified prospects. Read more
Subscribe in a reader